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Mykhaylo Domshyn 🤽‍♂️

I am a Senior Brand Designer specializing in signage and wayfinding, with over 9 years of experience delivering integrated environmental graphic design solutions for large-scale architectural projects. I have worked across the United States, Canada, Europe, the Middle East, and Australia, collaborating with international architecture firms, cities, and private clients.
My background combines strong design thinking with deep technical expertise, including Revit-based documentation, sign programming, and ADA compliance across all project phases. I focus on creating clear, intuitive navigation systems that are seamlessly integrated into architecture and enhance the user experience in complex public, commercial, transportation, and healthcare environments.
Currently based in Houston, Texas, I work within multidisciplinary architectural teams and lead wayfinding strategy from early concept through construction, fabrication, and installation.

Career Journey

From discovering cities on foot to designing navigation systems that help others do the same.

  • My interest in wayfinding began in 2012 during a 9,000 km journey across Europe. Traveling through different cities made me aware of how intuitive navigation systems influence movement, orientation, and the overall urban experience. This trip became the starting point for my long-term focus on wayfinding and urban navigation.

  • I studied Tourism at Kharkiv National University of Economics, where I combined academic research with practical urban projects. Working with the Kharkiv City Council, I participated in tourism initiatives, conferences, and public programs. During this period, I created the Green Line — a city-scale tourist route designed to guide visitors through Kharkiv in one day. This project laid the foundation for my professional work in wayfinding systems.

  • In 2013, I co-founded Moreinfo, which evolved from a student initiative into a full-scale wayfinding studio. Over the next nine years, we designed and implemented navigation systems for cities, parks, and historic environments across Ukraine and Kazakhstan.

    Moreinfo delivered over 1,000 navigation elements in 30+ cities, including comprehensive systems for Mariupol, Vinnytsia, and Ivano-Frankivsk. Our work combined physical signage, accessibility features, multilingual content, and data-driven insights. I led design strategy, system development, and coordination from concept through installation.

  • Following the full-scale invasion of Ukraine in 2022, local projects were paused or completed remotely. During this period, I shifted toward international collaboration, working with wayfinding and environmental graphic design studios in Europe, Australia, and the Middle East on architectural projects in public, workplace, and healthcare environments.

  • In 2024, I relocated to the United States and joined HOK in Houston as a Wayfinding Designer. I work within multidisciplinary architectural teams, delivering integrated wayfinding and signage systems for large-scale projects across the U.S., Canada, and the Middle East. My role includes wayfinding strategy, Revit-based documentation, ADA compliance, and coordination from early design through construction.

  • Today, my work focuses on creating clear, human-centered wayfinding systems that connect architecture, branding, and urban context. I continue to build experience on complex international projects while developing a long-term vision for future urban navigation systems.

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About the Interview

In this interview, I talk about the development of the city-wide wayfinding system for Vinnytsia — one of the most comprehensive urban navigation projects in Ukraine. The project focused on creating a clear, human-centered navigation system that helps residents and visitors better understand the city, move confidently through it, and connect with its identity.
I share insights into the design process, challenges of working at an urban scale, collaboration with the city and local stakeholders, and how wayfinding can influence everyday experience in public sthe challenges of working at an urban scale, collaboration with the city and local stakeholders, and how wayfinding can influence the everyday experience in public spaces. More video


Project Snapshots

This section brings together selected moments from a wide range of wayfinding and signage projects across different contexts and scales. These images capture built environments, in-progress installations, and real-world use of navigation systems, showing how design decisions translate into clear, functional, and intuitive spatial experiences.

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Illustration

FOP Domshyn M.Tax ID 3424305634+38 095 10 22 461Ukraine, Kharkiv  

Created by Moreinfo in Ukraine

All rights Reserved

Illustration

FOP Domshyn M.Tax ID 3424305634+38 095 10 22 461Ukraine, Kharkiv  

Created by Moreinfo in Ukraine

All rights Reserved